Relationship Driven Sales Coaching for Reps Who Want Better Results With More Balance

The Authentic Approach

To Selling Cars.

Sell Like Yourself To Earn More Without Working More.

You want bigger results

without all the extra work.

We'll help you get there easier.

Sell Like Yourself

The coaching we offer isn't one size fits all. We leverage who you are and the language you use to come up with strategies that sound like you, flow naturally, and make you feel comfortable using it.

Build Relationships

We believe in a customer first approach to sales. We'll focus on the relationship way of selling and how to build long-term clients, so your business grows through retention, referrals, and 5-star reviews.

Generate Leads

Nothing is worse than relying on walk-ins, phone calls, or assigned leads for sales. You'll learn how to generate leads through different sources, so you'll have a steady flow and be in control of your own sales.

Overcome Objections

Tired of feeling like you're constantly overcoming objections? We teach a proactive approach to handling them earlier on, so they either don't come up, or you can handle them with 100% confidence and ease.

Book Appointments

Leads are great, but not if they aren't turning into appointments. We teach you how to build value and urgency in your clients for every situation, so they come into the dealership faster, and make their decisions easier.

Build Bigger Quotes

No one likes making the bare minimum on each car. We have a proven process for upselling, cross-selling, and increasing the gross in each of your quotes by creating more value for your clients.

The Objection Handling System

The system I use with my own clients.

This is a simple framework for handling objections more naturally, without sounding pushy or scripted.

• Be proactive and minimize objections before they even show up

• Uncover the emotion and logic behind each objection

• Get confident overcoming and progressing, “I need to think about it”

• Works for any objection — price, partner, timing, and more...

• Learn how to make your customers feel acknowledged and not challenged

• Start using the solution focused, relationship approach to client objections

This is the same shift that helped me move from feeling "salesy" when handling objections, to knowing I'm genuinely helping my customers.

You don't need to do this alone.

Selling at a high level without burning yourself out is hard to do on your own. Really hard.

None of this is about making you work harder. It's about making you more efficient and better at selling like you. It's about about giving you back energy that you can spend doing the things you love with the people you love.

Most reps don't struggle because they lack motivation or sales skills. You work hard, care about your clients, and do your best to show up every day. What’s missing is structure and simplicity. Someone who can do a deep dive into how you sell and simplify it for you, so you can get better results without burning yourself out.

This coaching helps you slow things down and build a way of selling that actually fits who you are. We focus on real conversations, real objections, and the situations you deal with every day on the floor.

The goal isn’t to change you or give you scripts. It’s to help you sell like yourself, get more consistent results, and stop feeling like success has to come with burnout.

If you don't want to feel "salesy", are tired of corporate training programs, and are over the 9-5 grind, this is the way to get more results with less energy in automotive sales.

How it works

Step 1: Personalized Call

In this free 20 minute session we'll do a deep dive into what things look like at the dealership for you right now. What your biggest goals are and the current challenges you are having with achieving them.

Step 2: Next Steps

We’ll review how coaching works, make sure it’s a good fit on both sides, and go over what working together would look like. If it makes sense, we’ll outline the right option for you and move forward from there.

Step 3: Start Coaching

We’ll begin working through your real conversations, current challenges, and daily habits. From there, we’ll build a clear, relationship driven approach that fits your personality and your life.

Is this the right fit for you?

This coaching is for you if...

You’re in automotive sales, experienced or newly transitioned from another sales industry.
You know you can sell, but you feel capped in either energy or income
You’re in a growth period of your life and want your income to reflect it
You care about building real relationships with customers, not just pushing deals
You want better results without sacrificing your time, energy, or life outside of work

Proven experience. Real results.

Built through years of selling, leading, and training real teams.

20+ years Experience

Sales, leadership, and coaching experience in real-world environments.

Eight-Figure Growth

Built and supported teams and individuals through sustained, measurable growth.

High-ticket Industries

Automotive, luxury retail, business consulting, and other relationship-driven sales environments.

"Blonde Tips" - Fruit Selling Specialist

I’m Colby, and I’ve been where you are.

No one talks about how hard your 20's and 30's area.

In your 20's you're supposed to start finding the right partner, building a career, and figuring out your life.

In your 30's you're supposed to start a family, set yourself up financially, all while still being home to spend time with the people you love.

My first sales job was at 14 years old on the side of the road working at a fruit stand. I made signs, would go out on the street and wave people in when it was quiet, and ended up selling thousands of dollars a day in fruit.

Do you understand how much fruit that is?

It wasn’t a corporate sales job. I was being myself, having fun, and making real conversation with every customer. I was the most genuine I had ever been and I loved going to that job.

In my twenties, I kept switching industries because I felt unfulfilled. The sales jobs felt like they were becoming more and more corporate. It wasn't who I wanted to be.

Somewhere along the road I forgot to be myself. I thought I needed to be someone else to get better results.

I think that’s why there’s a stigma around the automotive industry. There are so many reps out there trying to push sales in a way that isn’t them, that it tarnished the industry.

The automotive industry, while feeling corporate, gave me a chance to run things my way. My own business within the business.

Initially, I did it the hard way. The grind. Long hours. Pushing myself. I burned out. I crashed and left the industry for a while. When I came back, I did it differently and everything changed.

Myself and everyone I coach are breaking the stigma and showing up as ourselves, genuinely helping our customers, and building sustainable success.

If this feels familiar, there’s a better way to build your career without burning yourself out.

Apply For Coaching

We always start with a short call to talk about what building this together will look like.

This is where you take your first step.

If you’re serious about earning more without burning yourself out, the next step is a short strategy call.

We’ll talk through where you are right now, what feels stuck, and what kind of life you’re trying to build alongside your career.

Let's get started. Book your strategy call below.

“I used to think success meant grinding harder. Now I know it’s about selling smarter. My income is up and I actually enjoy the job again.”

Questions I Get All the Time

How soon will I see results?

Most of our clients see smaller results in the first few weeks, with the biggest results coming after a few months.

Is this just another script or sales system?

No. This isn't one-size-fits-all coaching.

We don’t teach generic scripts or lines. We focus on how you communicate, your language, and your personality, so you sell in a way that feels natural.

Do you work with new salespeople?

There are two types of people we work with:

1) Experienced sales reps in the automotive industry

2) You're new to automotive sales, but have a few years of sales experience in other industries

Do I need to work more hours to make this work?

No, and that’s the point. This isn't about working more or making huge changes.

We focus on simplifying your sales process, so you work more efficiently while getting better results.

What are the coaching sessions actually like?

All of our one-on-one coaching sessions are virtually through video call. The approach we take is unique to every client, and each session changes depending on what's most urgent for you.

How does scheduling work?

Sessions are booked during weekdays and scheduled around both of our availability. We keep things flexible and consistent so this fits into your normal work life without added stress.

What if I need to reschedule a session?

No problem. Life happens.

We ask that you give us at least 24 hours notice, so we can schedule in other clients during your slot.

Is this really worth the investment?

It isn't for everyone, and that's why we have an application process.

We want you to get the highest return our your investment, and that requires a certain level of commitment and effort from you.

If you want to break it down into numbers to see how quickly you'll see a return on your investment, here's some basic math for you to decide if it'll be worth it.

The average commission for a car is between $300 and $600. This may be more or less for you.

Here’s the simplest way to think about the investment:

If you’re paying $600 per month for coaching and you make an average of $400 per car you sell, then selling two more cars a month gives you $800 extra, so you have a $200 profit.

So, if selling two more cars a month feels possible for you, this program pays for itself and more very quickly.

If it doesn’t feel realistic yet, then this probably isn't for you.

What's the next step if I'm interested?

Book a 20 minute strategy call. We’ll talk through where you’re at, what’s holding you back, and whether this coaching actually makes sense for you. No pressure. No pitch. Just a chat to see if it's a right fit.

Ready to sell more without working longer hours?

If you want to talk through where you’re at and see if this makes sense, let’s start with a short call.